After months of unclarity, finally there was the news last week around McDonald’s McPlant platform. McDonald’s has reached a global strategic agreement with Beyond Meat (hereafter BYND). McPlant Platform The press release mentioned the following: ‘…As...
At the very early beginnings of my career I was still finding out what my vocation was. Let alone my WHY!? My father once taught me that if you cannot determin your calling as is, then start by striking or defining what you don’t like. Consequently, I think it was...
On the 26th of January, it was announced that two giants are joining forces in the plant-based foods space. PepsiCo & Beyond Meat aim ‘to develop, produce and market innovative snack and beverage products made from plant-based protein’. The JV is named PLANeT...
What I’m reading… You may wonder, what I’m reading under lockdown. Well, what I can tell you is that I have read more books in the last 2 months than I have read over the last two years. Not just for the sake of being confined. This has more to do with myself...
Ramping up capacity Mid last week I shared a Forbes article that lays the land of the plant-based food sector in particular. Thought leaders discuss the rise in plant-based food options in the article, that has gained interest of large consumer groups, especially...
